We didn’t change our values… just the way we portray them
Before the rebranding, Fishburne’s Core Values were directly adopted from the U.S. Army and expressed using fixed, limiting language — essentially the literal definitions of each word.
The new brand messaging for Fishburne is designed to meet boys, moms and dads where they are in their understanding of the school. We looked for language that goes beyond the declarative and provides more food for thought. Shared in a way that’s a bit more ‘Teen Touchable — Mom Understood.’ Then supported with imagery that a teen can begin to connect with their own experiences.
While Brian, Doug and Jay have worked as a team for years, each of us also brings a wealth of experience and success from earlier jobs. To give you a fuller sense of our capabilities and talent, we’ve highlighted work here that has been conceived by one of us, two of us together, or, in the case of SOAR365 and Fishburne Military School, by all three of us collaborating. In each case, we identify who among us worked on the effort.
