Hollywood, bro websites, and various cultural influences have turned binge drinking into a near rite of passage. This campaign sought to strip away the glamor and highlight the real dangers and humiliations that come with overindulgence. Our client at the NYC Department of Health called it “the least expensive, most effective” campaign they had ever run. This series of posters, launched around the holidays for the NYC Department of Health, warned against the risks of binge drinking. The campaign aimed to discourage excessive drinking through impactful anti-binge drinking messages, with the hope of reducing emergency room visits.
While Brian, Doug and Jay have worked as a team for years, each of us also brings a wealth of experience and success from earlier jobs. To give you a fuller sense of our capabilities and talent, we’ve highlighted work here that has been conceived by one of us, two of us together, or, in the case of SOAR365 and Fishburne Military School, by all three of us collaborating. In each case, we identify who among us worked on the effort.
