Bausch + Lomb is America’s leading eye care company but its Contact Lens Eye Drops were stuck being the challenger—until this online and TV campaign was launched. The idea was to show how Biotrue® provided long-term moisture relief by focusing on people’s extended screen time—but in a playful and honest way. The online videos generated an unheard-of 70% click-thru rate and Biotrue soon became the category leader.
While Brian, Doug and Jay have worked as a team for years, each of us also brings a wealth of experience and success from earlier jobs. To give you a fuller sense of our capabilities and talent, we’ve highlighted work here that has been conceived by one of us, two of us together, or, in the case of SOAR365 and Fishburne Military School, by all three of us collaborating. In each case, we identify who among us worked on the effort.
