SOAR365 New Name Launch Animation
Work co-created by Jay, Brian & Doug with SWEET SADIE, Rachel Lederman, executive producer.
To celebrate the unveiling of The Greater Richmond ARC’s new name—SOAR365, an assembly of talent including strategy writer Jay Sandusky, designer Brian Thomson and the animation videography team of Sweet Sadie were commissioned to produce an engaging launch video that resonates with the public, staff, and stakeholders alike.
Approach
The video delivers a clear yet captivating narrative of The Greater Richmond ARC’s rich history, paired with powerful, metaphorical visuals that seamlessly connect to the new name and logo.
The video delivers a clear yet captivating narrative of The Greater Richmond ARC’s rich history, paired with powerful, metaphorical visuals that seamlessly connect to the new name and logo.
Visual Style
Utilizing stop-motion animation with cut paper techniques, the video brings to life the origami bird featured in the logo in a natural and visually striking way. Viewers embark on a first-person journey through a world crafted entirely from paper and origami. The story begins in a seemingly flat, two-dimensional landscape that gradually unfolds into a dynamic, three-dimensional environment. The continual folding and unfolding of paper drives the narrative forward, culminating in a stunning transformation where the paper artfully morphs into the fully realized SOAR365 logo on screen.
While Brian, Doug and Jay have worked as a team for years, each of us also brings a wealth of experience and success from earlier jobs. To give you a fuller sense of our capabilities and talent, we’ve highlighted work here that has been conceived by one of us, two of us together, or, in the case of SOAR365 and Fishburne Military School, by all three of us collaborating. In each case, we identify who among us worked on the effort.
